New campaign highlights role Longford County Council plays in daily lives across Longford
Longford County Council wants everyone in Longford to be more aware of the services the council provide and how citizens benefit from these services and supports.
The local authority sector throughout Ireland is today commencing a new #YourCouncil campaign to raise awareness of the work of Local Authorities and to help inform the public about how they can engage with Local Authority\Council services.
The local authority sector discovered recently that half of those asked in a survey carried out on behalf of the National Oversight and Audit Commission (NOAC) said they know “just a little” about the work of their council. The new #YourCouncil campaign is taking a step to address this lack of awareness.
Expanding on the reasons behind the #YourCouncil campaign Longford County Council CEO Mr Paddy Mahon said, “Longford County Council provides many important services to the public in Longford”.
“Like all local authorities, Longford County Council has a very wide remit. The huge array of services we provide may well be the very reason for limited awareness of what we do. The services we provide are intrinsic to the smooth running of Longford, and so they’re not always noticed. But the public pay for public services, and we think it is important that they know what their money is going towards and that they’re aware of all the services and supports they can avail of in the county,” Mr Mahon added.
The campaign will run through Longford County Council’s social media and other channels. Research shows that those with the least knowledge about their council are aged 18-25 so by creating a digital campaign, Longford County Council is reaching out in particular to this group via the media they use most often.
Longford County Council is joining with the 30 other local authorities in the #YourCouncil campaign. Together, councils have over 2 million social media followers.
The #YourCouncil launch video will be broadcast across social media from Monday 30 September and can be viewed at #YourCouncil campaign.